Multiplex

The word multiplex originates from the Latin word for “having many folds,” and its meaning depends heavily on the context. It most commonly refers to a large cinema complex, a telecommunications technology, or a global construction company. 1. Entertainment: Movie Theaters

In the film industry, a multiplex (or megaplex) is a single, purpose-built building that houses multiple movie screens.

The Setup: They generally feature anywhere from six to over a dozen auditoriums showing different films simultaneously.

The Strategy: Popularized heavily in the 1980s, the model allows theater chains to maximize space, offer diverse showtimes, and capture massive foot traffic by operating inside or near shopping malls. 2. Technology: Multiplexing (Muxing)

In telecommunications, electronics, and computer networking, multiplexing is the process of combining multiple signals into a single data stream over a shared medium. About us – Multiplex